Betfred Launches Online Sportsbook At NW Iowa Casino

Written By Drew Ellis on July 14, 2020 - Last Updated on October 5, 2021

Sports betting technology from across the pond comes to Iowa.

On July 7, UK-based bookmaker Betfred Sports launched its mobile and online sportsbook at Grand Falls Casino & Golf Resort.

The online offering is an extension of Betfred Sports’ existing brick-and-mortar sportsbook at Grand Falls.

Betfred now has an Iowa retail sportsbook

Betfred launched its first retail sportsbook in the US at Grand Falls on Jan. 30. Bryan Bennett, COO of Betfred USA Sports, stated in a press release:

“We’re very proud of our partnership with Elite Casino Resorts to bring a Las Vegas-quality sportsbook to Grand Falls Casino and sports bettors in Sioux Falls, northwest Iowa and southwest Minnesota. Grand Falls already provides a fantastic gaming and resort experience to its patrons and we look forward to adding to that with the Betfred Sportsbook.”

The Betfred Sportsbook includes:

  • 3,500 square feet of gaming space
  • Video wall with 32 TVs, including four 86-inch TVs
  • 80 TV screens
  • Five high-top tables
  • Plush chairs and recliners
  • Sportsbook bar & grill
  • VIP booths

Iowa casinos and racetracks continue to follow the state’s health guidelines during the COVID-19 pandemic. The health requirements at Grand Falls include wearing a face mask while playing table games, social distancing and hand sanitizing.

Step one: In-person registration

Due to the state’s in-person registration requirement, you must first visit the Grand Falls Casino in Larchwood before you can partake in online sports betting in Iowa. This mandate will expire at the end of the year.

Once you are registered, you can wager using the Betfred Sports betting website from anywhere within the Hawkeye State.

Timing works out well for its launch, as PGA Tour and NASCAR events continue to happen weekly. The NBA and MLB are scheduled to resume in a couple of weeks. The NHL return date is Aug. 1.

Iowa helps Betfred expand in the US

Betfred USA Sports is a US subsidiary of Betfred Group, a UK-based bookmaker.

Betfred Group owns and operates more than 1,600 betting shops in the UK. Furthermore, it is also an industry leader when it comes to online and mobile products in both the UK and Spain.

The general manager of Grand Falls Casino, Sharon Haselhoff, said in a press release:

“We are thrilled and excited to work together with Betfred USA Sports who brings decades of retail and online expertise to our region. Grand Falls always strives on being a one-of-a-kind destination and we believe the sportsbook experience will be like no other in the Midwest.”

Founded by brothers Fred and Peter Done in 1967, Betfred created the Las Vegas-based Betfred USA Sports in 2019.

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Drew Ellis

Drew Ellis has lived in Michigan his whole life and has been writing professionally 21 years. Ellis has covered anything from youth baseball in mid-Michigan, a top-25 college football program, and pro sports in the Detroit area. Always keeping busy, Ellis also has over 10 years of experience in covering sports betting, handling all major sports.

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