Here We Grow Again: WynnBet Sportsbook Joins The Expanding Fray In Iowa

Written By Derek Helling on January 19, 2021 - Last Updated on May 11, 2021

It’s only been about three weeks since online registration for online sports betting took over in Iowa, but it seems like licensees in the state are having no trouble selling off their skins.

WynnBet Sportsbook could become the third new brand to go live in Iowa this month. It puts the state on an aggressive timeline to become a diverse market.

Details on WynnBet Sportsbook Iowa

Wynn recently inked a deal with the Riverside Casino & Resort in the town by the same name. If you’re a regular patron of the retail book there or use the Elite Sportsbook online, don’t fret. Nothing’s changing there.

WynnBet is now using one of the casino’s online skins to accept wagers over that medium in Iowa. It’s part of a recent expansion Wynn is doing for sports betting. IA will soon become the sportsbook’s third active market.

There is no official timetable for launch as of yet. Additionally, it’s currently unknown whether IA bettors will have full access to the sportsbook’s apps right away. The company hasn’t released any details about any special deposit or registration promotions, either.

Last year, Wynn acquired UK-based BetBull to give itself a fully fledged online sports betting product. It has since rebranded that product for use in Colorado and New Jersey. Tailoring it to the specs in Iowa shouldn’t prove too much of a burden.

Whenever WynnBet does go live, however, that will bring the number of online sports betting options in IA up to 11. That is, assuming no other brands launch between now and then.

Why the sudden explosion in Iowa?

The volume isn’t a surprise for those watching the sports betting industry in IA. Perhaps the speed of the market’s ascension might be a little surprising, however.

At the end of last year, Iowa Racing & Gaming Commission spokesman Brian Ohorilko stated he expects to see as many as 12 new operators by summer. The expiration of the in-person registration requirement on Jan. 1, 2021, was a big reason for that optimism.

So far, that’s panned out. BetMGM and BetRivers launched in the first week of 2021. FuboTV acquired Vigtory Sportsbook and with it an operator agreement with the Casino Queen Marquette.

Unibet is another brand that already has market access in place. Should fuboTV/Vigtory, Unibet and WynnBet all go live soon, that would get the market almost halfway to the ceiling of Ohorilko’s prediction.

That would also bring the total number of online choices for Iowa bettors to 14. Such a number would rival the most robust markets in the country. New Jersey, for example, currently boasts 19 online sportsbooks.

For a state with a sparse population in comparison to places like NJ and no major professional sports teams, the demand for online sports betting in IA is serious. That’s why WynnBet is working on getting its product live there and why it isn’t the only company doing so right now.

Photo by John Locher / AP
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Derek Helling

Derek Helling is a freelance journalist who resides in Chicago. He is a 2013 graduate of the University of Iowa and covers the intersections of sports with business and the law.

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