Caesars Sportsbook still rules at Prairie Meadows Casino, but as of Thursday, there may be more contenders on the throne.
The new agreement will allow Prairie Meadows to partner with up to three online sportsbooks, according to IRGC administrator Brian Ohorilko:
“It’s simply an amendment to the current agreement. It did call for some rebranding from William Hill to Caesars Sportsbook. And then there were some other provisions within that contract that were negotiated.”
Caesars had a nearly exclusive agreement with the central Iowa casino during its William Hill era. It’s common for casinos to bring new sportsbook contracts to the IRGC when there are changes including new stakeholders, new platforms or a rebrand. But, the freedom to add online sportsbook options, or “skins,” is contract change for the casino near Des Moines.
“Prairie Meadows is able to entertain multiple ‘skins’ now, pursuant to this adjustment. It was really kind of a redesign.”
Caesars, Prairie Meadows lead sports betting in Iowa
Caesars and the Altoona casino are changing a formidable partnership.
Iowa code currently allows its casinos to have three individually branded online sportsbooks partnerships. The count increased from two to three for casinos in February. The IRGC submitted the rule change to the Legislative Rules Committee to streamline the third sportsbook process for casinos in the fall of 2020.
The Iowa code calls for an initial $45,000 licensing fee each time a sportsbook wants to operate in the state. If Iowa’s 19 casinos all chose to carry three distinct sportsbook brands, bettors in Iowa would have 57 options.