SuperBook Launches Online Sportsbook In Iowa

Written By Adam Hensley on November 1, 2022 - Last Updated on November 8, 2022
Iowa sports betting welcomes 19th operator

There’s a new sportsbook in Iowa. SuperBook Sports went live with its online betting product in late October, becoming the No. 19 Iowa sports betting app.

SuperBook Sports CEO Mark Lipparelli said in a release:

“We’re excited to bring the SuperBook brand and our decades of experience to the state of Iowa. From the Cyclones and Hawkeyes to the Field of Dreams, Iowa has one of the best sports traditions in the country.

Many sports fans from Iowa have undoubtedly visited our iconic Las Vegas sportsbook, and now they can access those same great betting options from home.”

The Iowa debut marks SuperBook Sports’s sixth state. It also calls Arizona, Colorado, Nevada, New Jersey and Tennessee home.

“I am excited to launch our sports betting in Iowa,” Jay Kornegay, SuperBook Sports vice president of race and sportsbook operations,  said. “From my time in this business, I’ve known sports fans in Iowa to be among the most loyal and knowledgeable.”

Vegas sportsbook comes to Iowa

SuperBook Sports boasts 35 years of experience in the sports betting industry. The sportsbook built a fanbase behind oddsmakers Kornegay and John Murray. SuperBook initially launched in Las Vegas in 1986 before expanding.

Kornegay said:

“We’re off and running and we welcome new sign-ups to compare us against the others. We focus on building the best odds anywhere we operate, and we offer several generous odds boosts and other promotional bets.”

SuperBook Sports’ website says one of its selling points is its numerous betting lines.

“For the Super Bowl alone, we give you the chance to take advantage of more than 400 prop bets, which translates to an enormous number of betting options.”

SuperBook Westgate Las Vegas owns the world’s largest sportsbook, sprawling more than 35,000 square feet. The location also boasts the world’s largest video wall and 4K TV.

SuperBook first launched an online app for Colorado in October 2020. The company expanded to New Jersey and Arizona in 2021. Next came Tennessee in April 2022 before launching in Iowa.

Fubo, Unibet exit as SuperBook Iowa enters

In October, Fubo Sportsbook and Kindred Group (Unibet) announced plans to pull sportsbook operations out of Iowa.

Fubo Inc. told the Iowa Racing and Gaming Commission its decision was “due to economic conditions.” Kindred cited its Iowa exit as an effort to “focus more on multiproduct states.”

How is the Iowa sports betting industry doing?

Iowa books posted a sports betting handle of $200,230,741 in September. That equated to a little more than $25.4 million in revenue.

It’s a continued improvement after Iowa sportsbooks posted a natural decline in handle during the summer months. The handle is slightly down from September 2021 ($216.1 million), but revenue jumped nearly $14 million from 2021’s $11,135,516.21 mark.

PlayIA spoke with Iowa Racing and Gaming Commission administrator Brian Ohorilko in October. At the time, he believed a couple of factors led to a slight drop in handle for the month.

There was one fewer weekend in September 2022 than the year before. He also pointed out that some customers might be cooling off from all the sportsbook promos.

Ohorilko said:

“That’s something we’ll continue to watch in October and November, just to see how the market responds in this state. Are we going to see greater handle numbers than what we saw in 2021, greater or less?

We have more licensees. The market is more mature. You’d expect to see some growth from states that went before us in years three and four, which is where we’re at right now.”

Photo by John Locher / AP
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Adam Hensley

Adam Hensley is a journalist from Des Moines, Iowa, who currently works for the USA Today Network. His byline has appeared in the Associated Press, Sports Illustrated and sites within the USA Today Network. Hensley graduated from the University of Iowa in 2019 and spent his college career working for the Daily Iowan’s sports department, both as an editor and reporter.

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